Jovan
Jovan is an American fragrance brand founded in 1972, famous for pioneering affordable musk-based colognes and perfumes that captured the free-spirited 1970s vibe with unisex appeal. Now owned by Coty, it offers budget-friendly options like Musk Oil, White Musk, and Black Musk, blending exotic spices, woods, and seductive musk for everyday sensuality and nostalgia.
